THE CLIENT: Speak With Success, Seattle, Washington.
THE PROJECT: Owner Ron Bailie tried a radio campaign that gave him a lot of spots at the times people weren't listening. At least, they weren't calling. What to do?
THE RESULT: Using Google Ad Words and half the budget of his radio campaign, we were able to make the phone ring and get more signups before classes began. Broadcasting is great when you want to reach everywhere. But when you're trying for a certain age, in a certain area, with specific interests, you can't beat targeted digital ads.